CGI
“CGI has changed the face of advertising.”
Our ‘RealWorld’ knowledge has transferred perfectly to the ‘virtual studio’ we work within to create 3D objects and worlds. CGI has changed the face of advertising. Cars can be generated on screen rather than spending immeasurable amounts of time getting the car to the location, shooting and then retouching. By combining CGI rendering with photographic HDRI backplates as shot by our talented photographers, vehicles can be perfectly bedded into real landscapes - yet updated with a few clicks of the computer.
We can animate, rotate, and explode to reveal un-explorable details or USP’s. CG still images can be generated for print while animations of the same image can provide ‘motion adverts’ to support cross platform campaigns. Providing consistency of style and brand across all media.
Rolls Royce
“to capture the legacy and beauty of a final range of inspirational cars.”
One of our most exciting and last minute shoots; we had the pleasure of working directly with the inspiring team at Rolls-Royce in Goodwood. The brief was to capture the legacy and beauty of a final range of inspirational cars - the Phantom Zenith Collection.
Photographing through the night, the team used helium balloon and conventional HMI lighting sources. Shot on the manufacturing plant floor, we created these images highlighting the key features of these magnificent cars. Alongside this, we also captured moving image content as an extra for social media use.
tHE BREAKDOWN
The Xwing Animation
The Xwing Shadows Animation
The Spirit of Ecstasy
ALLARD
@bristol
375 Bristol are a wonderful boutique agency who love working with retouching and photography. Our latest campaign with these guys for At Bristol took us down into the heart of cider country - to capture models in a makeshift studio ready to retouch onto a bespoke created render supplied to us of a planet.
We retouched the images together to give a series of different format prints for use in billboards and online web adverts to get people to fully immerse themselves and experience the outer space like never before.
MENTE AUTISM
MIRA
ANI-07
SKY
VISION PROFILES
SHUTTERS
6 degrees
Kenwood
BNP Paribas Leasing SolutionS
Having not worked with the the lovely folk at Bowline Communications before, we were very excited when they asked us to work with them on a project that involved creating an intricate image for BNP Paribas Leasing Solutions. The idea was already in place and it was just a case of bringing it all to life. Bonsai, to quote the wonderful fount of collective knowledge that is wikipedia – is the ‘Japanese art form using miniature trees grown in containers’ with its primary purpose being ‘contemplation (for the viewer) and the pleasant exercise of effort and ingenuity (for the grower)’. So with this in mind it was time to head to the garden centre buy up all the Bonsai books available, get a nice pot and factor in 4-5 years to get this puppy ready. In the mean time we got to work breeding miniature birds. A painful task that was well worth the effort – in reality we should have just paid more attention to Honey I shrunk the kids. Throw in some mini water features and paper mache mountains and you have the perfect visual… ‘IN THE MEAN TIME WE GOT TO WORK BREEDING MINIATURE BIRDS’ …If only the above were true. Nope, in reality it’s all computer trickery as usual. Our resident CGI wizard reimagined the scamp from Bowline and built the model from scratch. Throw in some finishing in post and after some tinkering we had a miniature ecosystem living upon a CGI Bonsai. A perfect visual to instil the idea of ‘Growth Reimagined’ for BNP Paribas. You can check out how the original idea began below and how that then translated into the final image.
Throw in some finishing in post and after some tinkering we had a miniature ecosystem living upon a CGI Bonsai. A perfect visual to instil the idea of ‘Growth Reimagined’ for BNP Paribas. You can check out how the original idea began below and how that then translated into the final image.
ANIMATION
“TELL YOUR STORY AND BE UNDERSTOOD.”
Animation is an excellent medium to convey your message and thoughts, it is a tool that can really help to break down complicated ideas that are hard to convey to your audience.
Through clever and creative storytelling, audio-visual messages can cut through the thicket of complex ideas and text heavy presentations – keeping your message clear and concise. Our team of creative animators can bring any idea to life and create a tailored solution to suit your specific brief, always ensuring the visual experience leaves the viewer captivated.
COMMERCIAL
HOWARD TENENS
WHITWORTHS
Whitworths - SHOTS
Chapter agency approached us to personify their SHOTS product for travel for London and Glasgow Subway.
NISSAN
CAREFLOW
Shadowplay were commissioned directly to produce a short video piece to inform potential stakeholders of the nature of Careflow. As a new an emerging communications technologies brand, they needed something short and highly effective that made them stand out from the crowd. Shadowplay produced the following motion graphics to fulfil that need. Shadowplay completed this production from premise through to delivery.
“They needed something short and highly effective that made them stand out from the crowd.”
FILM / MOVING
BIRDSEYE
"THE TASTE OF LIFE."
TOMMEE TIPPEE
HALFORDS
GB BASKETBALL
CENTREPOINT
Centrepoint are all about making dreams come true for the young people they help. As part of a new legacy marketing drive, we produced this animated film for use in digital channels. It highlighted an extraordinary young woman working hard to achieve her ambition of becoming a lawyer. We chose to use a real person who had been homeless and used Centrepoint to turn her life around. The stop motion on the blackboard was illustrated in house and recorded in our studio. The animation style made a serious subject much more endearing to the viewer as well as underlining the voice over with visual reminders and call to action messages.
Commercial Brand FilM
‘The People’
Commercial approached us as they wanted to find a visual way of summing up their business ethos and brand. They are an ethical Procurement company that pride themselves on being about the ‘real people’ behind the business.
We collaborated with them on the storyboard and suggested using some of their key staff members and both Directors in the filming - we felt it was important to keep it authentic and let the real people behind Commercial talk about why they love working there.
We chose to film the people in our studio almost as silhouettes and let them move in slow motion. We recorded each person speaking passionately about their role and the Commercial Brand and chose to overlay this audio over their visuals.
The footage was taken into Post Production using After effects to enable us to overlay visual colours and tranquil scenes within the space of the silhouettes
UNITE STUDENTS
BRITISH SCHOOLS:INDIA
WOOD GREEN
SPECSAVERS
MENTAL HEALTH
TOMMEE TIPPEE
SPECSAVERS
GTECH
GTECH WORKLIGHT
&SONS
BOULANGERIE
Jonny's Chop Shop
SMART HOME SOUNDS
CONCEPTUAL
“CONCEPTUAL ART IS ART IN WHICH THE CONCEPT SEEMS MORE IMPORTANT THAN THE PHYSICAL ASPECTS OF THE ARTWORK.”
If you’ve got a niggling idea in your head, a daydream that keeps cropping up or a crazy concept you just have to create.. let us know… we SEE DIFFERENTLY too….
Something is conceptual when it deals primarily with abstract or original thoughts. A conceptual plan is one in an early stage. To make it work, you’ll need to flesh out the details.
RIBS
Created originally as a series of art pieces for display in a re-branded healthcare, osteopath and chiropractic clinic that our sister company Shadowplay Design were creating a new interior design look for.
SOCIAL
We produce all kinds of Social media content for our clients, usually produced at the same time as a larger photography, film or CGI project. We have produced cinema graphs, animations, stop motion, time – lapse, behind the scenes film and all sorts of cool media to run alongside the main campaign.
Moving image is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel. We can guide you on the ideas for your social campaign and produce stunning content unique to your brand.